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The profile · researched 10 September 2026
Jay Park: the Seattle b-boy who built Korean hip-hop's house and is now taking his own idols on the road
Seventeen years after he walked out of 2PM, Jay Park is a label boss with three imprints, a 20-track R&B album behind him and a four-piece boy group of his own making as his support act. The Serenades & Body Rolls tour reaches Wembley and Edinburgh in late October 2026.
From Edmonds to Seoul, and back out the door
Jay Park was born on 25 April 1987 in Edmonds, Washington, a suburb north of Seattle, and his first musical education was on linoleum rather than in a studio. In 2003 he became a founding member of Art of Movement, the Seattle b-boy crew whose dancers would later thread through his videos and stage shows. He was scouted from there into the Korean idol system and, on 4 September 2008, debuted as the leader of JYP Entertainment's 2PM with the single 10 Out of 10.
The idol chapter lasted a year and four days. On 8 September 2009, after old MySpace posts in which he had complained about Korea were dug up and circulated, he left the group and flew home to Washington, saying he wanted to come back a better person. It was, at the time, treated as a career-ending scandal. It turned out to be the hinge on which everything else swung.
The route back ran through YouTube. He opened a channel on 15 March 2010 and a cover of B.o.B's Nothin' on You, sung partly in Korean, drew more than two million views in its first 24 hours. By 16 July 2010 he had signed with the Korean agency SidusHQ, and by 2012 his first full album, New Breed, had reached number one on the Gaon weekly chart. The 2012 Golden Disc Awards gave him a Disc Bonsang for the EP Take a Deeper Look, an early sign that the industry that had shown him the door was prepared to open it again.
The records, and the labels that grew around them
The solo discography settled into a pattern of alternating hip-hop and R&B. New Breed was followed by Evolution in 2014, Worldwide in 2015 and Everything You Wanted in 2016, the R&B record that carried All I Wanna Do, still the song most likely to open his shows a decade later. The Road Less Traveled followed in 2019. The Korean Music Awards named him Male Musician of the Year in 2013 and 2015 and Artist of the Year in 2017, and the Korean Hip-hop Awards gave him Artist of the Year in 2017, 2018 and 2021.
Alongside the albums he built infrastructure. He founded AOMG in 2013, then H1ghr Music with his long-time producer Cha Cha Malone in 2017, and on 20 July 2017 signed to Roc Nation as the first Asian American artist on Jay-Z's label. On 3 March 2022 he launched a third company, More Vision, which now houses his own work and the acts he is developing.
His sixth studio album, The One You Wanted, arrived in October 2024 as his first record in five years and his first R&B album since 2016. It runs to 20 tracks, 11 of them previously released and nine new, and he told The Korea Times in October 2024 that he had written and composed every song himself, some of them over a stretch of seven years that took in the pandemic. The lead single Gimme a Minute, with labelmate Chungha, was joined by two further title tracks, Mayday and Piece of Heaven. In the same interview he said he did not want to rely on provocative performance and hoped audiences would stay for the music.
The producer's turn: Lngshot
The most consequential development of the past year has been the arrival of a group rather than a record. On 13 January 2026 More Vision debuted Lngshot, a four-member boy group of Louis, Ohyul, Woojin and Ryul, with the EP Shot Callers and its lead track Moonwalkin'. It is the first boy group Park has launched, and he had spent the preceding months pushing them through his own bookings, bringing them out at the Melon Music Awards and on the university festival circuit, which is how they picked up the nickname 'Jay Park's idols' before they had a release.
At the debut showcase, reported by The Korea Herald on the day of release, Park framed the project in the terms he has used for his own work since 2010. The goal, he said, was to put out what the team genuinely liked, on the theory that if the people behind the scenes enjoyed the music, that sincerity would carry through to the public. The members had a hand in five of the six tracks. By the time the autumn 2026 tour was announced in June, the group's team was citing more than five million monthly Spotify listeners, 240 million streams since January and more than 42 million YouTube views for Moonwalkin'.
Park and Lngshot then made a record together, the mixtape 4SHOBOIZ Vol. 2: 4SHOVILLE, and its single 4SHO 4SHO has become a fixture of the 2026 setlist. The tour's own promotional copy describes the pairing as two generations of Korean music sharing a stage, and for once the copy is a fair description of the format.
Serenades & Body Rolls: the tour that will not stop
The current tour began as a modest return. Announced by NME on 3 April 2025 as his first tour in six years, since 2019's Sexy 4eva run, and pitched as a tenth-anniversary celebration of Mommae, the 2025 Serenades & Body Rolls itinerary opened in Seoul on 24 May 2025 and then worked through Kuala Lumpur, Taipei, Bangkok, Manila, Jakarta and Singapore in June and July before an Australasian close at Sydney's ICC Theatre on 19 August, Melbourne's Margaret Court Arena on 21 August and Auckland's Spark Arena on 24 August.
On 9 June 2026 a second, larger leg was announced, with general tickets on sale from 12 June. It started in São Paulo on 3 September 2026, played Mexico City on 5 and 6 September, and then crossed North America from 8 to 26 September, with dates including The Anthem in Washington on 10 September, the theatre at Madison Square Garden on 11 September, Toronto, Chicago, Dallas, Phoenix, San Francisco, Seattle and a Los Angeles close at the Shrine Expo Hall.
The European run opens at Cologne's Palladium on 4 October and takes in Amsterdam, Berlin, Warsaw, Vienna, Milan, Paris's Zénith and Luxembourg's Rockhal before the two British dates: OVO Arena Wembley on 26 October and the Edinburgh Corn Exchange on 28 October. A festival appearance at KPOPWORLD in San Antonio on 30 and 31 October closes the year. Lngshot are billed as special guests on the whole run; it is their first tour outside Korea.
What the room looks like now
The show is built in acts. The most detailed published account of the current production is a review of the Melbourne date on 21 August 2025, which describes an opening of Ohx3 and Drive under confetti, an R&B stretch with a slowed rendition of iffy and the ballad Need to Know, and a first act closed by Yesterday with the arena lit by phone torches. A DJ intermission from DJ Wegun gave way to a surprise appearance by Cha Cha Malone, who premiered a song called Gotta Be Me. The second act pivoted to Keep It Sexy, the sequel to Mommae, the third to remixed versions of hits across his career, and an encore of deep cuts for the long-serving fans. The reviewer called it nostalgic and tender with a sharp refinement of his artistry, and noted that the MC breaks were built around call-and-response, with fan signs and, at one point, lingerie thrown at the stage.
The 2026 leg has tightened and reshuffled that structure around the Lngshot material. Setlist.fm's average 2026 setlist, drawn from five of 26 logged shows, runs to around 15 songs, opening with All I Wanna Do, Mayday and Like I Do, moving through GANADARA, Solo and Yacht, and then into the hip-hop half with Gimme a Minute, Ain't No Party Like a AOMG Party, BLUE CHECK, Mommae, McNasty, the Lngshot collaboration 4SHO 4SHO and Keep It Sexy. A cover of Yuki Chiba's Annyeonghaseyo sits in the middle. Most logged 2026 shows have run without a formal encore.
Fan accounts of the North American dates gathered on Songkick describe choreographed routines with his backing dancers, a wardrobe change before the rap set and a performer who works the front rows directly rather than from a distance. One Dallas attendee wrote that he performed passionately and was interactive with the crowd throughout. None of the recent coverage suggests a large-scale production; the emphasis is on the dancing, the band-of-labelmates energy and the switch from crooning to rapping that the tour's name promises.
Standing, September 2026
Park is 39 and eighteen years into a career that Korean media now routinely credit with helping hip-hop and R&B move from the margins of the country's pop industry to its centre. The interesting shift is in what he is touring for. The 2025 leg sold his own catalogue and the 2024 album; the 2026 leg is as much a vehicle for the group he built as for himself, with 4SHO 4SHO and Keep It Sexy closing the main set in place of the older hits.
That makes the British dates a slightly unusual proposition. Wembley on 26 October will be the first arena-scale London show for a Korean artist whose reputation rests on independence from the idol system, and it arrives with a boy group in tow that he manufactured himself. Whether that reads as contradiction or completion depends on how much of the 2009 story one remembers. On the evidence of the last sixteen months of touring, the shows themselves have been consistently well received, the setlist has stayed close to the songs people bought tickets for, and the man who left an idol group in disgrace is now the one deciding which idols get on stage.
The show, now
The Serenades & Body Rolls show in 2026 runs as a two-part set, R&B first and hip-hop second, with Lngshot as special guests on every date. Setlist.fm's average from the 2026 shows is around 15 songs: All I Wanna Do, Mayday and Like I Do up front, GANADARA, Solo and Yacht through the middle, then Gimme a Minute, Ain't No Party Like a AOMG Party, BLUE CHECK, Mommae, McNasty, the Lngshot collaboration 4SHO 4SHO and Keep It Sexy to close, with a Yuki Chiba cover and usually no encore. The 2025 shows reviewed in Melbourne were staged in three acts with a DJ intermission, confetti at the open, phone lights for the ballads, dancers throughout and guest spots from producer Cha Cha Malone, and the reviewer described a room locked into his energy and warmth. Fan accounts from the September 2026 North American dates on Songkick mention choreographed routines with backing dancers, a wardrobe change before the rap set and constant direct interaction with the front rows.
Researched from en.wikipedia.org · koreatimes.co.kr · nme.com · koreaherald.com · wamutheater.com · lilithia.net · setlist.fm · songkick.com
Pictures
Photographs from Wikimedia Commons, credited
